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Diamond Guide

Find The Perfect Diamond Ring & Jewellery For Your Loved One

Buying a diamond is a very personal experience. Diamonds can be bought to signify love, significant accomplishments, milestones in your life or that of a gift recipient. Unlike when you buy clothing, electronics, or cars, the features of a diamond may not seem quite so obvious to you. The more you know about your diamond jewellery, the more confident you will feel when making your diamond jewellery choices.

Take a moment to learn more about the 4Cs and find out how they play an important role in making your diamond jewellery unique.


The shape of the diamond is often confused with the cut. Choosing the right diamond for you or a loved one can come down to the shape which is based on your style.

We offer a variety of the highest quality shaped diamonds for engagement rings in Newfoundland and other fine diamond pieces at Bogart’s including princess cut diamonds, oval, radiant, and more! If you are looking for something special, check out our Custom Engagement Rings.

We can provide you with a custom design for your diamond engagement ring based on the origin, metal, shape, engraving, ring setting, and ring size to match your partner’s dream ring.


The cut of a diamond determines its brilliance or sparkle. Each shape will be cut differently. Before a diamond is cut, the location of inclusions and flaws, the natural colouration, and the original shape of the rough stone are studied extensively.

The stone facets are then mapped out and cut in a way that maximizes size, shape, and clarity. For optimal light performance, you will want a diamond that is cut neither too shallow nor too deep.


Diamonds are graded based on the amount of colour they do or do not possess. The scale runs from D being the colourless diamond to Z being the light yellow diamond. An absolutely colourless diamond is rare and therefore very valuable.


A diamond is distinguished by its natural characteristics, just as a person would be noted for her blue eyes or his brown hair. Notated as a diamond's clarity, these characteristics can be present on the surface (blemishes) or within the stone (inclusions).

The clarity is judged by the number and types of these characteristics and is designated using a scale that runs from Fl, defined as flawless, to I3, defined as inclusions visible with the naked eye. A flawless diamond is truly rare.

Carat Weight

The unit of measure used for the weight of a diamond is the carat. As a matter of reference, a carat is equivalent to .2 grams or .007 of an ounce.

 Carat weight can also be divided further by using points. There are 100 points in one carat. So a 1/4 (.25) carat stone can also be expressed as 25 points and mean exactly the same thing.

When comparing two diamonds, please note that just because one is twice the carat weight of the other does not mean that it will appear to be twice the size.

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