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All Stores Open - Find a Location

Celebrating 28 Years of  Love Stories

Bogart’s Jewellers is a locally owned and operated jewellery store in Newfoundland. Bogart’s has 7 locations across Newfoundland to serve you since 1992. We care about our customers and being a part of the special moments in your life.

Our owner, Richard Rooney, started in the jewellery business at the young age of 22. Richard began his career as a watch salesman. His passion for jewellery and customer service resulted in Bogart’s Jewellers nomination for Newfoundland’s Consumer Choice Award for jewellery store 7 years in a row. 

From the beginning, Richard has always made close relationships with his clients and always made a point to remember styles and jewellery they prefer. He has trained all his Bogart’s staff to continue this company-wide, continuing his dedication to customer satisfaction.

Richard’s passion for the jewellery industry continues with over 40 years’ experience in the industry. Richard has passed his passion for the jewellery industry to his son, AJ. AJ has become an Accredited Jewellery Professional from The Gemological Institute of America (G.I.A.). AJ is a recent graduate from G.I.A.’s Carlsbad Campus as a Graduate Gemologist where he also completed the Graduate Pearls Program.

Since graduating from his Gemology Program in May 2019, AJ has continued his education becoming a CAD designer at The Gemological Institute of America’s New York Campus with a CAD/CAM Certificate. AJ is looking to continue in his father’s footsteps in the family business. With his BBA Diploma from Memorial University and his fathers’ many years of business experience, they are the perfect team.

Whether you’re looking for a Pandora charm, or a 3-carat diamond, or anything in between- we have it.

Expert Advice

The team at Bogart’s is here to give you the right advice you need when shopping for jewellery. You wouldn’t purchase a house without talking to a realtor so why buy a diamond without talking to a diamond expert at Bogart’s?


We also back our engagement rings with a complimentary lifetime diamond warranty and trade-up policy.


We are experts in all things jewellery! We’ve been providing jewellery appraisal services and quality jewellery since 1992. 


We create jewellery from your vision. Working with our Graduate Gemologist/CAD designer, we can design and create your custom jewellery piece from start to finish. We hand select each stone, and put great care into creating your pieces, such as custom engagement rings and necklaces, to meet every expectation. 


AJ with his GIA certification

Giving Back

As a locally owned and operated jewellery store in Newfoundland, we love giving back to the local community! You support local- so we support local charities & organizations to make our community better.


Throughout the years Bogart’s has:

- Raised over $1.6 Million for the Canadian Cancer Care Foundation

- Gives yearly donations to the St. John’s Ronald McDonald House

- Silver Sponsor for The 2019 Route 210 Run which raised $35,000 for Autism Awareness for Autism Society of Newfoundland and Labrador

- Donations to the St. John’s and Carbonear SPCA Fundraisers including donating jewellery pieces to the 2019 SPCA St. John’s Online Auction

- Hosted the 2020 Children's Wish Foundation Kissathon Raising $5,000.